Further information

Content and Online Marketing Assistant
Location: Head Office
Position Reports to: Editor & Digital Consultant

Job Purpose
To support the editorial team in populating the www.countryandtownhouse.co.uk site with up to date, dynamic
and relevant content. To work with the Digital Consultant to implement SEO and marketing of the site to maximise the acquisition of new subscribers.

Key Result Areas
• Assist the editorial team and Digital Consultant to deliver a medium term project of development to
improve the performance of the website
• Assist in the execution of the online strategy to increase the unique visits to, and in due course revenue generated by, the website
• Assist the online team to continually identify issues with, and improve on, the user experience of the website
• Assist online Team in building relationships with online influencers
• Assist in a continuous process of SEO of the website
• Assist in running effective paid for media campaigns, primarily through PPC in due course
• Assist in segmentation of the customer database for purposes of email marketing
• Monitor and report on the effectiveness of campaigns through analytics and other reporting tools
• Assist with the management of relationships with online concessions, affiliates and other 3rd parties
• Assist in identifying opportunities to increase the reach of the website
• Work with the online team to grow digital presence through social media

Qualifications Knowledge and Experience:
• Education – Degree or equivalent work experience preferred
• Previous content marketing/online magazine/publishing experience preferably in the luxury sector

Skills and Knowledge:
• Understanding of CMS platforms
• Basic SEO optimization
• PPC campaign building and management
• Basic understanding of Google Analytics
• HTML
• Social Media
• Would ideally suit an experienced blogger
Competencies and Personal Attributes:
• Able to work within a team and to out-lined briefs
• Enjoys detail, accuracy and is analytical
• Successfully able to handle multiple demands and competing priorities
• Understand and represent the brand values
• Enthusiastic, self-confident and self-motivated
• Willing to adapt and take on new challenges and driven to continually improve
• Always presents a professional image and is punctual
• Prepared to go the extra mile and work within other areas of the business as required

Salary
•&Circa £25,000 Subject to experience – cover letter and CV to:anastasia@countryandtownhouse.co.uk