Wex Photographic is seeking a full-time Content Marketing Manager to join our London office. We are looking for an individual with demonstrable photographic knowledge and excellent written English who can oversee our content and social output across multiple channels. The primary objective of the role will be to consolidate Wex’s position as the UK’s ‘best online shop’ (according to the 2014 Which? survey) and reach new customers by offering a diverse range of written and video content, covering tutorials, reviews, news and more. In return, we are offering a competitive salary package and the opportunity to work in a thriving environment that values creativity and embraces change.
Primary Objectives
Expand and diversify our content output across multiple channels
Increase social following and engagement
Increase traffic to the blog
Increase YouTube subscriber base
Key Accountabilities
Maintain a successful blog and YouTube channel by creating and commissioning engaging articles and videos, covering tips, technique, advice, reviews, news, interviews, competitions and more
Manage and develop a network of paid contributors to diversify our content and reach new audiences
Add content to the website using our CMS
Generate ideas for new content streams, especially video, that will drive awareness of the Wex brand
Drive traffic to the blog through promotion across social media, email, SEO and cross-site merchandising
Oversee social media channels to deliver a stream of engaging content, highlight product promotions, advertise Wex events and maintain high editorial standards across all communications
Analyse and report on the effectiveness of our content efforts
Contribute to copy for use across the site and our external communication channels, including emails, brochures and catalogues
Work closely with our SEO agency to support the development of our link-building and outreach efforts
Attend manufacturer events and trade shows to keep up-to-date with relevant product releases and news
Work with third parties on external competitions and sponsorship opportunities
Experience and Qualifications
Essential
Qualified to Degree level or equivalent
At least two years’ experience working on a photography title/website or in a similar role within the retail/marketing sector
Fluent in English with an excellent standard of written and verbal communication
Technical photography know-how and understanding of the market
Enthusiasm for social media and an understanding of networks and trends
Photography, videography and video presenting skills
Outstanding attention to detail
Strong organisational skills
Creativity and decision making, coupled with the ability to thrive in a friendly, energetic environment that values integrity and embraces change
Preferred
A photographic qualification
Experience of WordPress and/or a CMS
How to apply
To apply, please send a CV and covering letter to Matt Devine, Social Marketing Manager, at mdevine@wex.co.uk