A story that goes back to 1912 with the foundation of Poltrona Frau, followed by the creation of Cassina in 1927, and Cappellini in 1946. 2005 saw the creation of the Poltrona Frau Group, the leading international group in the high-end furniture sector that comprises Poltrona Frau, Cassina and Cappellini, Alias, as well as Gebrüder Thonet Vienna. Poltrona Frau Group is now a point of reference for interior designers and architects at the highest level.
The position:
The Poltrona Frau Group are currently looking for a PR and marketing communications expert in the UK to create and implement an effective communications strategy for its brands to increase and consolidate brand awareness in the luxury furnishings market both B2B and B2C.
The role will demand a high degree of self-motivation, strong project management and planning skills, good time keeping and the ability to work pro-actively without supervision.
The candidate should have at least six years experience working in the communications field, be familiar with the dynamics of the luxury/lifestyle/design sectors and be proactive and analytical in their approach to reach numeric objectives.
Key responsibilities:
represent and promote Poltrona Frau Group brands to the UK and international press.
maximise editorial coverage through feature and profile stories for the brands
support new flagship store openings and actively increase on target traffic for existing stores and dealer partners
develop relationships with key industry influencers
organise and host press events/presentations in the showrooms
promote Poltrona Frau Group brands at international trade fairs and events
organise and host press events both in London and Italy
achieve agreed targets
Experience and skills required:
must have established relationships with UK press
a proven track record in PR and marketing communications to the design/luxury/lifestyle sectors
have gravitas with a natural ability to network
advanced print, digital and social media skills required
be highly literate
Competitive salary and benefits.
www.poltronafraugroup.com
Application deadline: April 9, 2015
How to apply
Please send a CV and covering letter to: benedetta.pesci@poltronafraugroup.com