Job Description
We are looking for an experienced data specialist to drive our Database Marketing & Insight function forward. Our successful candidate will report into our Senior Marketing Manager and Head of Digital; taking responsibility for delivering data services, including the maintenance of our data platforms, data selections, reporting, insight and analysis to support internal teams in order to drive sales and engagement through customer insight, analysis and campaign planning.

Key Responsibilities:
• Ownership & development of the CRM database
• Management of all data platforms, ensuring all feeds are working correctly, usable and accurate.
• Optimize the targeting and segmentation of customer data to drive marketing effectiveness & increase return on investment
• Provide campaign data for multi-channel direct marketing campaigns
• Deliver campaign reporting including incremental and attribution values
• Responsible for CRM commercial performance & insight reporting
• Drive the data and customer communication strategy by turning data analysis into actionable insights
• Development and management of all propensity models and predictive modelling.
• Ownership of the West Ham United fan research strategy, running focus groups, surveys and any other research activity to build more understanding about our fan base.
• Development and delivery of the data capture and growth strategies for West Ham United.
• Management & development of a CRM Analyst

Equal Opportunities
1. To ensure that all departments are provided within an anti-discriminatory framework and take account of such issues as race, gender, sexuality, disability, religion and age.

2. To carry out work in a manner which promotes equality of opportunity for both staff and clients.

Person Specification
The ideal candidate will have skills and experience in the following areas: –

Education/Qualifications/Training:
• Educated to degree/HND level or equivalent or specialist training
• Be familiar with ISO quality systems or similar

Specific Experience
• Extensive experience of as a database manager or key user of a CRM database
• Deep and demonstrable database infrastructure and management experience.
• Experience of using campaign platforms, specifically Microsoft Dynamics and SPSS or SAS tools.
• A thorough understanding of statistical techniques and methodologies and a track record of producing and effectively communicating in-depth and accurate analytics
• Depth of Data Analytics experience
• Extensive reporting experience
• Experience of building and delivering data campaigns and delivering testing strategies
• Quality control of data / analysis outputs

Abilities/Skills/Knowledge:
• Knowledge of data quality measurements methodology and reporting tools
• Able to propose and execute customer database segmentation
• Web integration technologies
• Understanding of using Mosaic profiles for data selections and analysis
• Knowledge of customer contact strategies
• A solid understanding of database marketing principles and the ability to add value through audience selection and segmentation

Personal Attributes:
• A confident, clear and persuasive communicator, with the ability to communicate technical information with simplicity, both in writing and face to face, to varied audiences.
• Experience of influencing and persuading multiple stakeholders at a range of levels in an organisation.
• Able to identify problems, provide innovative solutions and make logical, timely decisions. Able to cut through the detail and focus on the end business goal.
• Ability to work flexibly, and at times under pressure, to meet deadlines and changing priorities.
• Proactive, organised and methodical, with an ability to grasp detail and complexity.
• A highly developed attention to detail and accuracy and an ability to introduce processes and practices that work.
• Ability to interpret business questions and turn into analysis activities
• Understanding and commitment to the Club’s Equality Policy and ability to promote anti-discriminatory practice.

We are committed to the principle of equality and equal opportunities in employment and have been accredited with the being Disability Confident Committed. We will actively promote equality and equal opportunities in our business to ensure that individuals receive treatment that is fair and equitable and consistent with their relevant aptitudes, potential skills and abilities. Employees will be recruited and selected, promoted and trained on the basis of objective criteria.

Hours:
You will be required to work normal business hours, and on occasions during unsociable hours, weekends, home matches may occur owing to time-sensitive projects.

Closing Date:
28th November 2016
How to apply
To apply please email your CV with a covering letter and return e-mail address to hr@westhamunited.co.uk by 28th November 2016.

We encourage applicants to apply as early as possible as we reserve the right to close the advert earlier than advertised.