Job Description
Main purpose of the Job:
• Engaging communities through multichannel marketing methods.
• Developing cutting-edge ideas for campaigns, creating and
promoting copy and content for various channels – with a focus
on digital including email, social media and website.
• Creating and delivering first-class content aimed at driving
participation, re-positioning the sport, and showcasing the
amazing stories from across weightlifting and para powerlifting.
• Helping the organisation to be viewed as an industry innovator
and the sport portrayed as modern and appealing to wide ranging
audiences.

Key Responsibilities:
• Assist in the creation and implementation of a content plan that
includes engaging and inspiring materials for different segments
across all digital channels and brands
• Write weightlifting specific content to support social media,
membership and web copy
• Manage all BWL’s social media channels to drive engagement
and increase reach
• Assist in the creation and implementation of campaigns that drive
people to participate or engage in the sport
• Regular monitoring and evaluation of online activity (website,
social media and email marketing), aligned to agreed objectives
and key performance indicators
• Support in product marketing for merchandise, courses,
competitions and membership
• Event marketing, including campaign creation, ticket promotion
and sales monitoring, live streaming, social media, video filming
and editing
• Support and attend events where necessary to maximise BWL
exposure to a wider audience
• Support the wider team, when appropriate
• This role will include some weekend and evening work

Person Specification
The person specification describes the experience, qualifications, knowledge, skills and abilities that BWL are looking for.

Essential skills/experience are:
• At least two years’ digital marketing and communications
experience
• Understanding of Olympic Weightlifting / technical models /
weight training / CrossFit to be able to write specific sport content
• Team player with a collaborative attitude
• Strong time management skills
• Self-starter and ability to work autonomously
• Experience managing social media accounts, CMS systems and
analytical tools
• Strong knowledge in Microsoft Office products

Desirable skills/experience are:
• Experience using Adobe Office Suite (Photoshop and InDesign)
• Videography and video editing skills

How to apply
Application and Selection Process Application: Please complete the electronic application form and the equal opportunities monitoring form which can be downloaded from our website: https://britishweightlifting.org/careers-at-bwl and send them to: Sue Ward via email: sue.ward@britishweightlifting.org Selection: Shortlisting will take place as soon as possible once applications close. Please can you indicate clearly on your application form, a telephone number where you can be contacted during office hours (9.00am – 5.00pm). Successful applicants will be contacted via telephone or email with information relating to the interview date, time and format. Due to the current Covid-19 pandemic, interviews will be held via Conference call facility. If you have not heard from us within two weeks of the closing date, please assume that your application has been unsuccessful on this occasion. Interview will be w/c 19th October