JOB PURPOSE
Specific for a product line / category, she/he is instrumental in developing the digital merchandising plan while ensuring alignment with company strategy and creative vision. She/he will manage the range and sales plans for future and current seasons focusing on the key initiatives. She/he will also be the operation lead in site optimisation activities to react to changing trading trends while ensuring digital initiatives are well represented on site.
RESPONSIBILITIES
BUYING, MERCHANDISING & TRADING
Pre Market: Analyse performance and develop buy strategy in preparation for seasonal buy. Create digital range plan brief to ensure range reflects digital needs. Partner with regions on OTB plans and CF/replen planning.
In Market: Partner with regional merchandising teams on locally relevant digital buy and define the depth of the products for digital with regional sign-offs. Evolve buy strategy for respective category each season.
Key contact in demand forecasting project, working with regions and other stakeholders on evolving the tool and improving accuracy of the buy.
Work closely with product merchandising team to develop merchandise strategies to drive digital growth and with regional merchants to understand & execute localised product opportunities digitally. Identify emerging trends in season to further unlock the commercial opportunities.
Leverage in house reporting systems and analytics to identify areas of opportunity to further grow digital business; analyse trade weekly, monthly, quarterly & yearly and report on dynamic merchandising activities to maximise sales & sell through as well as engagement.
Partner with regional merchandising & planning to ensure digital availability is maximised & drive new trading ideas in reaction to changing trends.
Pro-active use of merchandising tools to optimise trade on Bubrerry.com whilst supporting localisation through dynamic merchandising.
Implement new product roll-out strategy to support key corporate product initiatives by partnering with all key stakeholders including styling teams.
Work with Digital Marketing teams on selecting products and links for emails, optimising SEO and destinations for marketing campaigns.
SITE MERCHANDISING & OPERATIONS
• Lead site merchandising preparation for monthly delivery launches, ensuring maximum content readiness, stock and optimised site merchandising.
Ensure products loaded have all attributes, images and copy optimised to increase conversion. Drive UPT through complete the look recommendations.
Partner closely with VM on curated pages, selecting products to feature whilst balancing art and commerce.
Ensure journeys from traffic driving channels through to product are consistent and optimised.
Manage the menu navigation and categorisation of products, working closely with UX, copy and SEO.
Collaborate with the content team for a smooth publishing process and ensure operational excellence through constant efforts to improve platform capabilities.
MANAGEMENT
Manage a team of 4 members and multiple categories with delegation/prioritisation of work to ensure they complete tasks in time and to company standards, as well as help them develop right skills required for the job.
Continue to de-risk the business by ensuring retention plan, which is essential in fast moving digital environment through inspiring and motivating junior members of the team.
Ensure strong networking across regional and corporate merchandising teams along with key digital partners.
PERSONAL PROFILE
Previous digital merchandising/buying experience in related area
Accuracy, great attention to detail
Passion for product and buying
Analytical, good numerical skills
Strong excel skills
Good Communication skills and teamwork
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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