Job Description
This is a vital new role within the organisation, introduced to enable Table Tennis England to significantly develop their digital capabilities to drive growth and engagement through their digital channel network. The role will be responsible for leading on the creation of a new Digital Engagement Strategy that will enable stronger relationships with new and existing audiences, increasing the visibility of TTE and table tennis, improving brand perception and supporting digital transformation.
The role has overall responsibility for all digital channels and technology, email and messaging communications and the brand-new TTE.TV, with a clear focus on user experience, managing and utilising customer data to deliver personalised content.
The Opportunity
This exciting new role will form part of the Engagement Team and applications are welcomed from an experienced professional who is seeking to lead and implement their own ideas and practices in a forward-thinking organisation, whilst also acquiring additional skills as we also grow our digital capabilities. It presents a fantastic opportunity for the successful candidate to develop their profile and reputation across the British sport system and digital marketing world.
The postholder will be part of a competent and established marketing, communications and insight team and will have a close working relationship with the Head of Engagement.
Key Deliverables
The postholder will be responsible, and accountable, for producing and driving the achievement of these key objectives:
• Supporting the Head of Engagement in the development of strategies to accelerate and optimise customer acquisition, engagement, retention and loyalty to drive business growth, including;
– A Digital Engagement Strategy, incorporating the future creation of customer personas, use of segmentation and encompassing a Digital Marketing Plan for each of our channels
– A Data Strategy that enables more effective collection, storage and utilisation of data
– A Digital Channel and Content Plan that enables engagement with a wider audience
– A D2C OTT Strategy for TTE.TV
• Management and development of all digital products including website, TTE.TV, social media (and any other digital channels as they emerge), email, SMS, mobile App etc, resulting in growth in audience size and engagement
• Utilisation of technology and software to provide better, more personalised customer experiences, starting with email marketing and adding other channels as we develop our use of data.
• Support with the collection and management of first party data and the ongoing assessment of CRM/digital platforms to better manage and utilise it
• Awareness of the need for GDPR Compliance across the department and wider business
• Support the Data and Insight Executive to create benchmarks and to continually evaluate performance, growth and engagement through marketing metrics and analytics
• Line management of Data and Insight Executive; Digital Content Creator; TTE.TV Content Creator, ensuring achievement of KPIs and providing guidance and support
• Technical support to the Engagement Team and, education and training to other colleagues to support the implementation of companywide processes that ensures consistency through our digital engagement and improvements in customer service and satisfaction
How to apply
Please submit: 1. An up-to-date CV which shows your full career history – we recommend that this is no longer than two pages, however, please ensure you represent your skills, experiences, and achievements; 2. A covering letter detailing what you think you can bring to the role and why it appeals to you – we recommend that this is no longer than two pages; 3. Indicate if you cannot attend any date during the period set aside for interviews; 6th – 8th December 2022. Please send your CV and covering letter to: hr@tabletennisengland.co.uk