Campaign, the iconic 47-year-old, UK-based professional media brand for the marcomms community, is being transformed into a truly multi-local, multi-platform franchise. The UK portfolio is at the heart of the operation. It includes a recently-redesigned, fully-responsive digital product with an audience of more than 7m page views and 2m unique users a year; a weekly magazine; annual awards and conferences.
The Media Week site and associated events are also part of the Campaign family. Media Week is the lead brand for the annual Media Week Awards, which attracts circa 1400 people to the Grosvenor House Hotel every November, and the annual Media 360 conference, which was successfully relocated to Brighton in 2015.
Over the past year, Campaign’s UK properties have become increasingly integrated with other digital and live activities around the world, with daily sharing of content, collaboration on major stories, and international partnerships with key commercial partners.
Outside the UK, Campaign has operations in South East Asia, India, Turkey, the Middle East and most recently, the US. The latter site was launched at Advertising Week in September 2014. More launches will follow.
The global operation is headed by Global Editor in Chief Claire Beale and global brand director Adrian Barrick.
Head of Media position
The head of media will play a vital role in the transformation of Campaign across all platforms.
The head of media will report to the global EiC.
The head of media will be part of the UK Editors’ ExCo and the Campaign Global ExCo.
Key requirements
The head of media’s prime responsibility will be to deliver stories – written, video, audio – that build audiences in the UK, digitally and in print, especially those in the media industry (both owners and agencies, as well as associated companies).
The head of media will also be responsible for identifying and delivering stories that attract audiences in other territories where Campaign has a presence.
The head of media will also be responsible for helping to direct the direction of the content for the live events – including Media 360 and the Media Week Awards.
In addition, the head of media will be expected to identify the opportunity to launch and develop new products – digital, live, and perhaps even in print.
Experience and skills
This is a role for an experienced journalist, with at least 3-5 years as a reporter or section editor on respected publications/sites.
An understanding of the dynamics of the media industry and a knowledge of the key players is essential
The key skills are the ability to build and maintain important contacts throughout the media industry (both senior executives and rising stars); to generate exclusive stories; write fast, crisp, accurate copy; and especially to provide original insight into the key developments in the media sector.
The ability to present and interview on stage and on video would also be an advantage.
A collaborative approach is vital in a multi-disciplinary audience team that includes not only journalists, but also developers, UX, analysts, data managers, and marketers, as well as colleagues around the world.
Day-to-day responsibilities
Write and commission daily for Campaign’s site and Media Week’s site to deliver exclusive stories and cover the key developments in the media industry – some of which will be re-produced on Campaign sites around the world.
Edit a daily Media Week bulletin.
Edit, commission and write for the media section of Campaign.
Generate a constant stream of ideas for fresh content and new editorially-driven products to serve the media community.
Play a leading role in the development of the content for all live UK events serving the media industry.
Package
Package will reflect the senior level of the role and reflect the individual’s personal experience and capabilities.
How to apply
To apply please send your CV and covering letter to recruitment@haymarket.com