Marketing Director - ukactive

Marketing Director – ukactive

Posted under Management / Administration on September 26th, 2019

Job Description
ukactive is a not-for-profit health body with a long-standing and uncompromising vision to improve the health of the nation by getting more people more active, more often. ukactive achieves this by facilitating big-impact partnerships, championing innovation, providing high-quality services to our members, campaigning, conducting research and sharing insights.
Our members and partners range from long-standing health and fitness chains to local authority national operators, arms-length government bodies such as Sport England and commercial brands such as Nike.
The primary responsibility of the Marketing Director is to lead the strategy and direction of ukactive’s marketing, communications and public affairs work and directorate, providing the senior leadership to drive value and impact across the full breadth of ukactive stakeholders – from our members and partners, to the media, government and other sectors.

General Duties
The Marketing Director is responsible for the strategic planning, development and implementation of integrated member-facing and external communications and marketing campaigns to support the strategic objectives of ukactive.
Responsibilities include overseeing the development of the ukactive brand and marketing, organisational and internal communications, issues and crisis management, public affairs and media relations.
The Marketing Director will also sit on the ukative Executive Management Team and will therefore be responsible for working across the team to deliver pan-organisation strategy development and planning.
ukactive’s Public Affairs, Marketing and Communications team uses a multi-channel, multi-stakeholder approach to inform and shape the physical activity narrative, with the objective of strengthening the value in which ukactive is held by key members, partners, stakeholders and media influencers.

Specific tasks and responsibilities
(these include, but are not limited to:)
• Develop, implement and evaluate the comprehensive strategic marketing, communications and public affairs framework and concepts based on specific objectives and requirements of all ukactive directorates.
• Develop and lead the alignment of marketing communications with Client Services and Strategic Partner Group operations to enhance member value, member engagement and the recognition of ukactive services.
• Provide strategic direction to the Marketing and Communications team in order to support the development of appropriate strategies, and the planning and implementation of ukactive’s PR, brand and marketing communications.
• Provide expertise and consultancy for various Strategic Projects, helping to deliver key revenue drivers for the business.
• Oversee ukactive’s digital marketing strategy, web presence and utilisation of social media platforms to fully support ukactive’s projects, campaigns and other strategic objectives.
• Provide counsel and leadership on marketing strategy to senior figures within ukactive’s membership, directly influencing sector direction and success.
• Lead, motivate and be responsible for the wellbeing of the teams within the Public Affairs, Marketing and Communications Directorate in line with ukactive’s values and behaviours.
• Build and foster effective relationships between ukactive and key stakeholders in government, including Sport England, DCMS, Department of Health and Social Care, Department for Education, MPs and others to promote the profile of the organisation.
• Provide guidance to the public affairs team on building ukactive’s reputation and profile in the public sphere.
• Serve as a member of the ukactive Executive and thereby contribute to the overall strategic direction of the organisation.
• Provide the Chief Executive, Chair and Board members with timely and well-informed advice on the commercial and political implications of ukactive’s activities and their likely impact on the organisation’s reputation and profile.
• Identify and respond to issues and trends of strategic importance and ensure ukactive is positioned place to capitalise on them.
• Oversee a team of around ten FTE, ensuring effective working within the team and compliance with key processes, such as KPI setting and performance management and reviews.
• Maintain budgetary responsibility for spend in areas of responsibility.
• Demonstrate leadership in internal communications, ensuring all staff are engaged and supportive of organisational messaging, brand values and marketing.
• Speak regularly at external events and attend media interviews on behalf of ukactive.
For a full job description please see our website: https://www.ukactive.com/job/marketing-director/