Job Description
Job purpose(s)
• To support delivery of The FA National Game Strategy and the Kent FA Business Strategy.
• To Identify new and maximise existing corporate sponsorship and partnership opportunities to generate additional revenue for reinvestment back into grassroots football.
• To enhance the image, profile and reputation of the Kent FA.
• To contribute to the effective implementation of The FA’s Safeguarding Operating Standard for County FAs.
• To support the adoption of FA technology systems across grassroots football.
• To comply with FA rules, regulations, policies, procedures and guidance that are in place from time to time.
Responsibilities
Marketing
• Maintain control over the Kent FA brand.
• Provide local marketing support to dedicated FA campaigns.
• Oversee the Kent FA website and social media accounts ensuring that they remain a central resource for the dissemination of information to all stakeholders.
• Develop links within the local media to ensure that there is regular coverage of the Kent FA’s activities.
• Provide marketing support and advice to clubs and leagues.
• Review the Kent FA’s branding and visual imagery ensuring consistency across all media.
• Review the Kent FA’s external and internal publications to ensure consistency of message and maximise efficiency.
• Ensure all communications via social media with under-18s are in line with the safeguarding use of social media policies.
• Ensure the Kent FA has a planned approach to youth engagement and demonstrates it can communicate in a child-friendly manner with under-18s.
Partnerships
• Identify, approach and conclude partnership agreements with organisations in the local/regional business community, ensuring such agreement do not conflict with central FA partnerships.
• Identify, approach and conclude partnership agreements with non-commercial organisations in the local regional community (e.g. mutually-beneficial agreements with charities), ensuring such agreements do not conflict with central FA partnerships.
• Ensure formal contracts are in place with all partners, whether commercial or non-commercial.
• Manage new and existing commercial and non-commercial partnerships to ensure mutual expectations are delivered.
• Ensure renewal negotiations are started well in advance of all agreements’ expiry dates.
• Use all reasonable endeavours to assist The FA in delivering its commercial partner programme in accordance with the reasonable instructions issued by The FA.
General
• Listen to and consult with under-18s on their experiences of grassroots football as part of the Kent FA’s youth engagement strategy.
• Utilise the feedback from under-18s and adults at risk to enhance the experience and fun and safety in grassroots football.
• Ensure the Kent FA promotes safeguarding through its communication channels, signposting policy, procedures, advice, guidance, and information for youth and open-age adult grassroots football with 16/17-year-olds and disability football.
• Awareness of the safer recruitment policy to ensure that staff and volunteers deployed by the Kent FA are suitable for their roles and uphold the values and behaviours of the Kent FA and that it is applied to new appointments.
• Maintain a picture library and a record of all published articles.
• Manage a programme of public events, particularly County Cup finals.
• Manage customer excellence programmes.
• Provide the highest level of customer excellence to support volunteers across all FA Technology systems (FA Events, Whole Game System, Matchday app and Full-Time).
• Undertake relevant market research to identify progress and highlight areas for priority action.
• Manage the Kent FA’s awards’ programmes.
• Use national and local customer insight to drive delivery of the Kent FA Business Strategy.
• Contribute to ensuring that safeguarding and equality are embedded throughout the Kent FA and grassroots football.
• Execute tasks as required to meet the Kent FA’s changing priorities.
How to apply
Please visit https://www.kentfa.com/about/job-opportunities/marketing-and-partnerships-manager-oct-2020 to find more details in the role including a Job Description, Person Specification, and Application Form. About the application and selection process • Complete the Application Form and Equality and Diversity Monitoring Form and return to jobs@kentfa.com no later than 5pm on Monday 16th November 2020. Applications received after deadline will only be considered in exceptional circumstances e.g. proof of posting indicates undue delay through no fault of the applicant. • Receipt of applications will not be acknowledged. • Shortlisted applicants will be contacted by 20th November 2020 to arrange a mutually convenient interview time. • Interviews will be held week commencing 23rd November 2020 • If required, second interviews may be held in order to determine the most suitable candidate for the role.