Job summary
Reporting to the PR and Corporate Communications Manager, the PR Executive will make up an intrinsic part of West Ham United’s communications team.
The role will help promote West Ham’s corporate objectives, PR activities, brand promotion, and community work, especially in relation to the Club’s move to the London Stadium.
The post-holder will be responsible for assisting with a wide range of communications outputs and activity across West Ham United channels and pro-actively across national media.
Key Responsibilities:
• Working as directed by the PR and Corporate Communications Manager to build recognition of the benefits of West Ham’s move to the London Stadium, and the Club’s vital contribution to securing the Stadium’s long-term Olympic legacy, including the benefits for the local community.
• Producing regular communications to supporters through the Club’s digital channels about London Stadium and fan initiatives.
• Pro-actively explore opportunities for high-profile media coverage in support of the Club’s key corporate objectives
• Helping to maintain internal messaging and Q&A documents so that other Club spokespeople are able to answer corporate questions.
• Maintaining relationships with a range of external stakeholders with regard to the Stadium, including corporate partners and government bodies.
• Providing PR and communications support to promote the Club’s other central corporate objectives and promote its key corporate messages, including:
o supporting marketing colleagues in their sales objectives by assisting with accompanying PR and media strategies, preparing marketing collateral, and helping to arrange promotional events, launches, photo-shoots etc.;
o supporting commercial colleagues by providing the PR and messaging support to help promote the corporate partnerships and sponsorship deals that they secure, including liaising with counterparts within those partner or sponsor bodies;
o overseeing the promotion of the West Ham United Foundation, and the Club’s other charitable and community activities, including our support for the Moore Foundation, the DT38 Foundation, Pride of Irons, etc.
• Assist effective relationship-building and risk-management with key supporter groups aligned with corporate objectives.
• Assist with monitoring of relevant media, including fan sites and social media, flagging any relevant stories to the rest of team as appropriate
• Build and maintain relationships with key media across sport, lifestyle, regional and consumer press, and seek to help increase West Ham’s profile in these media channels.
Equal Opportunities
1. To ensure that all departments are provided within an anti-discriminatory framework and take account of such issues as race, gender, sexuality, disability, religion and age.
2. To carry out work in a manner which promotes equality of opportunity for both staff and clients.
Person Specification
The ideal candidate will have skills and experience in the following areas: –
Education/Qualifications/Training:
• Excellent writing and copywriting skills
• Good media contacts
• Track record of securing media coverage
• Aware of trends in Social Media
• Competent in relevant IT systems including Microsoft Office applications (Word, Excel and PowerPoint) and Photoshop.
Specific Experience
• At least three years’ experience in an in-house or PR agency role is desirable
• Experience of working in a complex stakeholder environment
Abilities/Skills/Knowledge:
• Ability to manage relationships with a number of internal and external stakeholders
• Meticulous attention to detail
• Committed, hardworking, with a flexible approach
• Organised with an excellent ability to manage, organise and prioritise workload
• Ability to work calmly under pressure
• A genuine team player
• Able to communicate to a variety of audiences through an understanding and appreciation of the audience’s needs.
• Be able to work effectively on your own and within a team
Understanding and commitment to the Club’s Equality Policy and ability to promote anti-discriminatory practice.
We are committed to the principle of equality and equal opportunities in employment and have been accredited with the being Disability Confident Committed. We will actively promote equality and equal opportunities in our business to ensure that individuals receive treatment that is fair and equitable and consistent with their relevant aptitudes, potential skills and abilities. Employees will be recruited and selected, promoted and trained on the basis of objective criteria.
Once you have applied for this role you are required to complete an equal opportunities survey to allow the Club to monitor the success of its equality initiatives. The survey will take two minutes and can be access using the following link: https://www.surveymonkey.co.uk/r/WHU_Equal_Opportunities.
How to apply
To apply please email your CV with a covering letter and return e-mail address to hr@westhamunited.co.uk by 3rd May 2017. We encourage applicants to apply as early as possible as we reserve the right to close the advert earlier than advertised.
Once you have applied for this role you are required to complete an equal opportunities survey to allow the Club to monitor the success of its equality initiatives. The survey will take two minutes and can be access using the following link: https://www.surveymonkey.co.uk/r/WHU_Equal_Opportunities.