Job Description
Company: Spartan UK & Ireland (subsidiary of Spartan Race Inc.)
Post Title: Marketing Manager, UK & Ireland
Salary: Competitive
Contract Type: Full Time – Permanent
Location: Central London
SPARTAN BACKGROUND
Inside each of us is a Spartan. It’s how we have survived and thrived. That natural, human instinct that emerges when we put down our smartphones and go for a run in the woods. In moments of adversity, it kicks into action and gives us strength.
Call it a conscience, call it a drive, call it that renegade voice inside, but we call it Spartan. It tells us to get up in the morning with purpose. It dares us to go past our comfort zone. It’s a relentless pounding in our chests and an insatiable appetite for knowledge.
From our humble beginnings in 2010, Spartan has grown into the global leader of obstacle course racing with over 250+ annual events across 42+ countries. Simply put, it is a rapidly growing tribe. Over 8 million people have crossed a Spartan finish line and each year that number grows. Our mission, to transform 100 million lives, and we are well on
our way to achieving that goal.
The strength of Spartan lies in the sheer number, diversity, and principles of our community. Spartans share a mindset and the willpower to push further. Some people are at the beginning of their fitness journey and some are elite athletes, but both are equally Spartans. This resilient, friendly, motivating community is extremely inclusive and welcomes all.
The Spartan UK & Ireland business has grown rapidly in the last three years, both in terms of revenue and event participation and we’re far from finished yet. Following two years of 40% year-on-year growth, we’re looking to go even further and welcome over 50,000 participants to our races in 2020 alone.
ABOUT THE OPPORTUNTIY
The Marketing Manager will be responsible for leading and executing all marketing and brand activities within the UK & Ireland territory. Working with the EMEA Marketing Manager, the focus of the role will be to create, manage and deliver the marketing strategy for the UK & Ireland, identify future opportunities for growth and actively contribute to wider commercial projects within the business including on partnerships and customer experience. Objectives include, but are not limited to, driving race registrations, enhancing brand awareness, increasing shop revenue, and acquiring new leads, all within strong company standards and KPI’s. The Marketing Manager is instrumental in driving the brand
forward within the UK & Ireland.
KEY ROLES & RESPONSIBILITIES
• develop and implement annual marketing strategy aligned to the business’ key strategic objectives
• manage all activities related to the brand to ensure it is presented in a manner that reflects Spartan’s strategic
direction consistently
• devise, prepare and implement promotional and communication calendar across multiple platforms from Digital through to grassroots
• develop creative briefs to guide creative team on images, copy, ad types, audience targeting, KPI’s, etc, needed to achieve marketing campaign goals.
• build marketing budgets and maintain marketing and advertising expenses within the set budget while also identifying ROI opportunities
• understand and set best practices and programmes for all marketing channels (SEO, re-targeting, PPC, media advertising, paid social, etc.)
• Manage the UK & Ireland marketing team, consisting of a Senior Community Executive, Marketing Executive and PR & Content Executive
• Manage relationships with multiple external agencies and track progress on execution across all channels
• coordinate public relations to promote Spartan message and ensure proper placement of brand
• prepare, manage and implement both B2B and B2C marketing plans for all revenue generating business units including participation, sponsorship and strategic partners
• ensure ROI is evidenced for all marketing activity undertaken
• delivering market research projects
• manage the design and printing of promotional materials, from brief to production
• undertake management functions and leadership for the marketing department
• ensure that the marketing team have a development programme in line with agreed KPIs and ensure performance management of the marketing team through regular assessment of objectives.
QUALIFICATIONS AND REQUIRED CHARACTERISTICS
• minimum three years of experience in a marketing role, preferably within mass participation sports and/or a major events environment at Senior Account Executive level or above
• a strong leader with the ability to motivate as well as manage high level stakeholder relationships
• a love of sport would be very beneficial for the role
• proven track record of successfully developing and implementing marketing strategies and associated plans with demonstrable ROI
• experience with planning, maintaining and updating marketing budgets
• wide-ranging and relevant industry contacts
• comfortable analysing data to make informed marketing decisions
• strong written and oral communication skills
• ability to hold oneself accountable and an aptitude for prioritising multiple projects
• proactive, solutions-oriented and a collegial approach to a business environment
• energetic, enthusiastic and passionate
How to apply
All applicants should send their CV (including salary expectations) and a supporting cover letter via email to: vacancies@uk.spartan.com