Further information
Reports to: Managing Director
Reportees: Editorial Team x 5
Sofeminine.co.uk is recruiting for an experienced Digital Editor (maternity cover) to join its UK team.
As editor you will be responsible for strategy development and implementation, growing the brand, increasing traffic and generating creative commercial opportunities. You will manage all day-to-day operations and provide direction to an editorial team of 4.
Sofeminine is the UK’s only pure-play female lifestyle site dedicated to must-share, must-read lifestyle content for savvy millennial women covering fashion, beauty, entertainment, health and lifestyle topics. We are part of the aufeminin group, the world’s no.1 female digital publisher and offer an international, friendly and ambitious working environment.
2015 is a high growth year for Sofeminine with the launch of a responsive site design, new mobile apps and creative content projects. We’re looking for someone who can hit the ground running to sustain the momentum and continue to champion the brand’s success with a sharp content and social strategy.
Key responsibilities will include:
Own and lead the content strategy from ideas to implementation ensuring high quality output across all channels, managing rights clearance and adhering to the agreed brand strategy
Create a sustainable content and social strategy for shareable content in order to drive traffic
Reporting on site stats and reacting to data in order to grow both organic and SEO traffic
Find new ways of increasing audience development through product development across all platforms and channels
To be the main point of contact for international teams regarding content and audience development projects
Support the commercial team with pitches and managing content roll out for clients
Be the face of the brand attending media and press events
Liaise with international editors to share content opportunities and knowledge and contribute to aufeminin group as an editorial expert
Explore and develop new brand extensions
The successful candidate will have:
Substantial experience running a female lifestyle site, strong knowledge of SEO and comfortable working with CMS
A proven track record of growing digital traffic and a firm understanding of the key success measures for audience engagement
Knowledge of and experience in delivering digital content including picture editing across all channels: online, social media, blogging, video and empathy for content needs of commercial partners
Instinctive understanding of millennial women, how they consume media and their content needs in an ever-changing connected world
Experience in planning and commissioning engaging digital content as well as sharp writing skills
Understanding of optimization of digital content, including excellent knowledge of SEO and social media
Strong analytical skills and ability to grow and develop audience through knowledge of performance tools e.g. Google Analytics, Facebook Insights
Ability to understand the needs of commercial partners in order to deliver content led marketing partnerships
Creative instinct that can spot future opportunities to grow the sofeminine brand
Natural ability to work in a fast-paced entrepreneurial environment, pro-actively troubleshoot problems and lead by example
How to apply
To apply please send your CV and a covering letter detailing why you’re the stand-out candidate for this role along with samples of/links to your best work to careers@sofeminine.co.uk with the subject as ‘Editor – Mat Cover’.
Closing date: 25th March 2015.
Please note that we are unable to respond to individual enquiries and will only contact successful candidates.