Have you got what it takes to lead an exciting global news brand dedicated to bakery, snacks and cereal?
From the meteoric rise of snacking to the boom in gluten-free and rising concerns around salt and fat; we’re looking for someone with flair and ambition to take coverage on BakeryandSnacks.com to its next level.
You will have to think and work across time-zones with some of the biggest companies like Grupo Bimbo, PepsiCo and Kellogg; travelling to shows and conferences across the globe to dig up exclusives and fresh angles on issues that matter. As the face of the brand, you’ll also be expected to organise and speak at face-to-face and online events.
You must be able to develop rich and engaging multi-media content, from videos and voiceovers to podcasts and galleries as you work to keep our readers in the know on news, policy, science and trends affecting manufacturers.
If you feel you can lead coverage and strengthen strategy on one of William Reed’s fastest-growing publications, we’d love to hear from you.
Key responsibilities & tasks:
Content
Research and deliver compelling daily content
Edit website copy
Develop content and innovation ideas for BakeryandSnacks.com
Actively use social media for lead sourcing, content sharing and contact building
Maintain record of industry contacts and sources in shared editorial database
Monitor growth and user engagement of core readership and subscriber base through Google Analytics / Neolane in regular consultation with Marketing team
Brand development
Organise topics / briefs / speakers for potential brand extensions (special editions, online / F2F events, awards etc.)
Moderate at online / F2F events relevant to BakeryandSnacks.com
Keep an eye on BakeryandSnacks.com competition to pick up on possible areas of threat or opportunity
NETWORKING
Attend key trade events and conferences in the bakery and snacks sectors globally
Raise BakeryandSnacks.com profile and recognition levels (speaker opportunities, panels etc.)
Engage and develop an editorial relationship with key industry figures
Coordinate joint business visits with sales team where appropriate to demonstrate brand unity and clearly define editorial standards
Key skills required:
Trained business / science / multimedia journalist with experience in B2B.
Experience in the bakery / snacks sector a plus
Portfolio of bakery / snacks / food industry contacts a plus
Equally comfortable delivering written or multimedia content
Vibrant networking, communication and interpersonal skills
Social media savvy
Highly collaborative
Imaginative and strong sense of initiative
Proficient knowledge of Microsoft Office
Well organised and ability to work to tight deadlines
Good internal and external negotiator
Company benefits include:
A contributory pension scheme
25 days’ holiday
Discounted gym membership
Free car parking
Free shuttle service from Three Bridges station
Cycle to work scheme
Season ticket loans (on successful completion of probation period)
How to apply
To apply please send your CV and covering letter to Samantha.Cloke@wrbm.com